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Online research business TEG Rewards has rebranded as TEG Insights. The change reflects the rapidly evolving research market, new technologies, new data sets and a closer working relationship with TEG Analytics and TEG Digital.

TEG Insights takes over a legacy as one of the most established and successful market research businesses in Asia Pacific. The TEG Insights team is dedicated to providing excellent service on all projects and campaigns.

“The rebrand to TEG Insights is the final piece in TEG’s strategy to activate the insights drawn from Australia’s largest consumer research panel of 1 million people and to integrate with our powerful data analytics and digital marketing capabilities,” said TEG CEO Geoff Jones.

In conjunction with the rebrand, Andrew Reid will take responsibility for TEG Insights in addition to his position as General Manager, TEG Analytics.

Established in 2007, now with a wealth of operational experience and market knowledge, TEG Insights successfully rebranded its membership program as Purkle in 2016 with the tagline “Earn rewards for telling it like it is”. Find out more at

The continued success of TEG Insights is based on integrity and passion to ensure the best outcomes for Clients and Members alike. TEG Insights is a leading online research business, providing access to consumers for market segmentation, behavioural data and insight generation.

The Purkle membership program has over 1 million members

With over 1 million members across Australia and New Zealand, the Purkle membership program provides rewards for participants. Members are recruited through a unique mix of sources utilising a broad range of media channels and partnerships.

Resourceful, agile and energetic experts, TEG Insights continuously seeks opportunities for continuous improvement and innovative solutions.



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