TEG offers innovative partnerships for Major Brands and International Artists
TEG offers a unique range of brand and commercial partnership opportunities across all entertainment platforms, including sport, music, theatre, exhibitions and family.
We work with brands to truly understand your partnership objectives and as a promoter of our own content can provide unique and bespoke partnership solutions that deliver results. Our ability to integrate tailored client solutions across the TEG offer is a proven formula for success.
Brands have enjoyed the ability to partner with TEG to maximise their partnership via branding, commercial drivers to maximise sales, digital / social amplification and using our TEG Analytics and TEG Insights businesses to ensure target audience alignment.
TEG has set new benchmarks for high-profile partnerships between Major Brands and International Artists.
One Direction ‘Take Me Home’ Australian tour
To drive sales across targeted brands and products in store
The campaign included print, online and social media. The key activation was a competition giving away more than 10,000 concert tickets. To be in the running, consumers had to purchase a selected FMCG product from a Coles supermarket
The seven-week campaign produced a 19% sales uplift for the targeted brands and products, an amazing return on investment. Brands that benefited from the campaign were Cadbury, Oral B, Rexona, Coca Cola, Pringles, McCain, Yoplait, Whiskas and Kellogg’s.
Katy Perry ‘Witness’ Australian tour
To drive loyalty and increase engagement of reward members of its loyalty card program Myer One
A competition gave Myer One members the chance to win concert tickets to the ‘Witness’ tour. In store activation included Katy Perry visiting Myer’s Sydney store in June, signing autographs and posing for photos as Myer unveiled the stellar partnership.
The sponsorship significantly lifted the profile and customer retention objectives of Myer One, one of the biggest retail loyalty schemes in the country.
“Sponsorship driven by the right brand alignment, savvy activation and clever content creation remains a powerful marketing tool”
For more information on how your brand can be connected to sponsorship opportunities across the TEG portfolio, email: