TEG brokers innovative partnerships for Major Brands and International Artists


TEG has set new benchmarks for high-profile partnerships between Major Brands and International Artists.

Supermarket giant Coles entered a partnership with One Direction for the band’s 2013 Australian tour. The campaign included print, online and social media. The key activation was a competition giving away more than 10,000 concert tickets. To be in the running, consumers had to purchase a selected FMCG product from a Coles supermarket.

The results were outstanding. The seven-week campaign produced a 19% sales uplift for the targeted brands and products, an amazing return on investment.

Brands that benefited from the campaign were Cadbury, Oral B, Rexona, Coca Cola, Pringles, McCain, Yoplait, Whiskas and Kellogg’s.

    OUTSTANDING RESULTS: The Coles partnership with One Direction          produced an amazing return on investment


TEG has brokered another ground-breaking arrangement that sees Myer secure a partnership with global superstar Katy Perry.

Katy’s 2018 ‘Witness’ tour of Australia will be presented by Myer. The retail chain will use the partnership to reward members of its loyalty card program Myer One, one of the biggest retail loyalty schemes in the country.

BE MY WITNESS: Presented by Myer, superstar Katy Perry

Myer One members will have the chance to win tickets to the ‘Witness’ tour in July and August 2018.

Katy Perry swished through Myer’s Sydney store in June, signing autographs and posing for photos as Myer unveiled the stellar partnership.

Sponsorship driven by the right brand alignment, savvy activation and clever content creation remains a powerful marketing tool

TEG offers a range of sponsorship services across the sports and entertainment industry.

Whether you are seeking sponsorship dollars for your event or you are looking for branding opportunities for your company, TEG can assist you to achieve an optimal commercial outcome.

TEG has the relationships and experience to effectively connect the right brands with the right entertainment products, always keeping the commercial and marketing interests of all parties in mind.

TEG Live will ensure you maximise your sponsorship investment through the design and delivery of effective delivery programs and expert consulting services.