insights and data analytics
TEG Analytics is one of Australia’s leading data analytical and data science businesses.
With one of the largest customer databases in Australia and more than 10 million customer records, TEG Analytics understands the passions and motivations of almost every adult consumer. The data points span sports, music, arts, culture and family entertainment. While having a similar scale to Facebook and Google, it is the insights from our transactional data that set TEG Analytics apart from every other data services provider in the market.
All these insights and expertise come together in one product – Genome Live™, TEG Analytics’ customer attribute analyser that has mapped the entertainment preferences of more than 10 million Australians in a data science project of significant scale and insight.
Extensive consumer insights through data matching, audience definitions and customer profiling and analysis will dovetail with HSE’s core expertise of building meaningful brands through experiences, giving brands a dynamic view of how to best engage their target audiences.
TEG Analytics helps brands and agencies better understand the purchase motivations of their existing customers from a retention perspective. The exceptional customer insights and data analytics also help find new high value customers from an acquisition perspective, therefore delivering cost efficiencies across media spend as well as delivering new revenues from higher value customers.
DATA ANALYTICS: helps you find new high-value customers
TEG Analytics codifies these affinities and transactions into actionable data points used by the world’s leading marketing technology platforms. These data points can be deployed in their own right via owned, paid and earned digital channels, as well as in conjunction with existing media planning capabilities for above the line media investment.
Australia’s largest data science project
Areas of expertise include:
• CRM Matching and Augmentation for customer retention
• High Value Look-a-Like modelling and customer acquisition
• Audiences Design and Media Planning delivering substantial cost efficiencies and greater ROI
• Technology Skills across – Adobe, Salesforce, Google, Facebook, SAP, Amazon, Tableau
Every day consumers are faced with an overwhelming number of choices. While price and product are still very important differentiators, it is now the ability to understand the customer experience that truly sets remarkable marketeers apart from the rest.
TEG Analytics has undertaken Australia’s largest data science project and revealed the ‘Entertainment Gene’ driving the leisure lifestyle choices of Australians. The unique TEG Analytics project mapped the preferences of more than 10+ million Australians, a data science project of unprecedented scale and insight.
NEWS: TEG Analytics and Havas Sports & Entertainment partner to connect brands with consumer passion points Read more