Animaccord Confirms TEG Life Like Touring as a Global Partner for Masha and the Bear Live Show

29. May

2019

Animaccord, an international licensing company and studio behind the worldwide hit animated cartoon, Masha and the Bear, has inked a deal with TEG Life Like Touring on production and distribution of Masha and the Bear Live Shows worldwide.

Animaccord confirmed a three-year licensing deal with TEG Life Like Touring, a leading force in developing, producing and touring themed family entertainment around Australia and the world, on Masha and the Bear Live Shows. For 2020, TEG Life Like Touring will bring Masha and the Bear live shows to Western and Central Europe. Further on, in 2021, TEG Life Like Touring will give Masha and the Bear live performances in North America.

Masha and the Bear, the globally popular 3-D animated family cartoon, celebrates 10th anniversary in 2019

TEG Life Like Touring is part of TEG, Asia Pacific’s leading Ticketing, Live Entertainment and Data Analytics company. In partnership with Warner Bros, Nickelodeon, ABC Australia, Sesame Street and the Cartoon Network, Life Like Touring brings TV favourites to life in stage shows, including Paw Patrol and Peppa Pig, and now Masha and the Bear.

Masha and the Bear, the globally popular 3-D animated family cartoon, celebrates 10th anniversary in 2019. Within the decade the show that pictures the entertaining and educational adventures of the mischievous little girl Masha ,who explores the world around her, and her kind and caring friend the Bear, has become an animated phenomenon with the broadcast in over 100 countries and total number of 48 billion views on YouTube worldwide. Moreover, the series has gained a tremendous success among kids and parents in various countries across Europe, Latin America, MENA and some parts of Asia. In December 2018, Masha and the Bear set a Guinness World Records as the most watched cartoon on YouTube (episode “Recipe for Desire”).

Anton Berezin, Managing Director, TEG Life Like Touring, said: “We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear Live Shows to new audiences around the world. We take immense pride in being entrusted by the brand owners to enhance the standing of this fabulous family show. Our true reward will be to see the joy in so many faces in the audiences. I thank Animaccord and look forward to a successful and exciting partnership.”

Vladimir Valiev, Chief Operation Officer, Animaccord, said: “We are thrilled to announce TEG Life Like Touring as our global entertainment partner for the Masha and the Bear Live Show. Working closely with TEG Life Like Touring, who share our unique and high standard approach, will ensure that the Masha and the Bear Live Show is a special family experience full of warm memories and joy for kids and their parents all over the world.”

About Animaccord | Masha and the Bear

Animaccord is an International licensing company and studio behind the worldwide hit animated family property, Masha and the Bear that is included in TOP-5 most favourite kids’ brands in Europe (BrandTrends, October 2018). In 2018, in Mexico, the industry association – PROMARCA LIMA MEXICO – named Masha and the Bear as #1 kids’ brand. Masha and the Bear was created by Oleg Kuzovkov and first released in 2009. In 2015, the series won a 2015 Kidscreen Award for Best Animation in the Creative Talent. In 2016, Oleg Kuzovkov was named as Innovator in Creative Aspect of Animation by Animation Magazine. In 2017, Masha and the Bear became the first pre-school cartoon seen in the International Space Station. As of today, Animaccord distributes Masha and the Bear across the leading global media outlets such as: Netflix, Google, Corus, NBCUniversal, Sony Pictures, Viacom18, RAI, France TV, Televisa, SBT and more.

About TEG Life Like Touring

TEG Life Like Touring is part of TEG, Asia Pacific’s leading Ticketing, Live Entertainment and Data Analytics company. TEG Life Like Touring brings quality branded live family entertainment to the world. In partnership with Warner Bros, Nickelodeon, ABC Australia, Sesame Street and the Cartoon Network, Life Like Touring brings TV favourites to life in stage shows, including Paw Patrol and Peppa Pig.  TEG includes Ticketek, TEG Live, TEG Dainty, TEG Analytics, TEG Insights, TEG Digital, Softix, Qudos Bank Arena, Eventopia, TEG Life Like Touring, The Entertainment Store, Brickman Exhibitions and TEG Asia.