Ticketek, Australia’s largest ticketing company in the sports and live entertainment industries, is delivering an enhanced customer experience to millions of customers after migrating to MongoDB Atlas, MongoDB’s database as a service.
MongoDB Atlas serves as the data layer for the core transactional systems needed to power Australia’s most advanced multi-channel ticket sales and distribution network.
The platform consistently sells out events, such as the Chevrolet Brasil Global Challenge match between Brasil and Argentina at the Melbourne Cricket Ground in June with an attendance of 95,569, and the Guns N’ Roses Australian tour in February this year that had an aggregate of 353,000 tickets in eight stopovers, including a sold out 74,000 at the MCG.
Ticketek’s technology strategy is to drive innovation through open integration and real time data streaming with clients and partners. To realise this, Ticketek partnered with MongoDB to take advantage of the flexibility, elastic scalability, and developer productivity benefits of MongoDB Atlas.
“Through our partnership and leveraging MongoDB Atlas, we’re able to make strategic decisions and spend time on applications that are transforming how our customers experience buying tickets,” said Matt Cudworth, CTO of TEG, Ticketek’s parent company.
Every ticket sale passes through an e-commerce platform backed by fully managed MongoDB databases on Amazon Web Services. The platform feeds a network of new real-time data integration and dashboards, providing insights into trends and ticket sales performance.
The data associated with each transaction is also streamed into Amazon Redshift, AWS’s cloud data warehouse solution, which powers Ticketek’s reporting suite. Real time data streaming using Amazon Kinesis and Lamdba across the organisation’s businesses enables Ticketek to personalise their communications and deliver a better digital-first customer experience.
“Ticketek issues 28 million tickets annually and there is no bigger e-commerce sales platform in the country,” says Cudworth. “When tickets to the most anticipated concerts go on sale, we need to make sure that we’re providing the optimal experience to the hundreds of thousands of people trying to purchase them.”
MongoDB’s cloud products and GTM vice-president Sahir Azam said legacy database technology isn’t equipped to support today’s highly complex applications and the developers that build them.
“Businesses like Ticketek are finding that MongoDB enables them to give customers a truly great experience by providing the benefits of traditional databases as well as elastic flexibility.”
With 40 years’ experience ticketing the biggest live events and venues in Australia, Ticketek covers 20,000 events each year, including concerts, sports, theatre, musicals, festivals, exhibitions, VIP experiences and family events.